“Most lawyers focus on facts and law, but cases are really more about people, stories, relationships, and credibility,” Fried says. “My job is to find the compelling human story in a case and present it in the most credible way possible.” He adds, “This way, cases become about a community as much as they are about any particular plaintiff.”
Joe Fried is a former police officer and judge with a diverse background in physics, engineering, and accident reconstruction as well psychodrama, neurolinguistics, and story-telling. While understanding the technical aspects of cases is important, the key to winning, Fried emphasizes, is: “understanding what makes people tick.”